Lance Ulanoff of Mashable writes:
“As I prepare to sit in on the event, I came up with my best and most interesting guesses for what golden nuggets will cascade from the lanky Alabama native’s lips…”
and then proceeds to write the single stupidest article I’ve read this weekend.
If Ulanoff is being facetious, he’s not very good at signaling it. And when you write an article like this facetiously, you better make sure it’s obvious because, otherwise, you’re giving the impression of a guy who has no clue how Apple operates.