Brooke Crothers, former editor at large at CNET News and a contributing reporter to The New York Times, should know better. Actually, anyone who considers themselves a journalist or a reporter should know better. So should the organizations who hire them and the editors and people who (supposedly) check their work.
But once again, CNET shows they don’t care about the bullshit their writers post. Crothers either knows better and doesn’t care or doesn’t know and therefore, is a poorly informed journalist. You decide which is worse.
In his article, “Microsoft and Apple: The roof tile analogy”, Crothers writes:
Redmond needs the Microsoft Store — or similar boutique storefronts where its product can stand out. This was confirmed for me on Friday when the Kansas City Star reported that people actually lined up outside in the wee hours of the morning for the opening of a new Microsoft store.
Having read about most of the other Microsoft Store stories, I knew how Microsoft got people to line up for their openings. Maybe things were different in Kansas City?
Reading the article, you quickly see why people were lining up:
…high-tech stuff might not have been the only draw.
The first people in line got wristbands allowing them “premier” views at a special concert by country music artist Blake Shelton at 2 p.m. Saturday at the mall.
Just as Microsoft has done at almost every other store opening, they bribed people to come into their stores.
It is easy to argue the above fact isn’t germane to Crothers’ story. But it is germane to the story of the Microsoft Retail Stores in general and every story that talks about the importance of the stores to Microsoft should include the fact Microsoft bribes customers to line up for a Store opening.
Apple just opens a store.