The Show from Hell, CES starts next week and the press releases are flying. The Consumer Electronics Association, the folks who put on CES, have sent out a PR titled, “CEA Announces iBeacon Scavenger Hunt at 2014 International CES“. Oohh…sounds exciting.
Of course, everyone in the Tech Media reprinted, in various versions, the CEA PR:
iLounge: “iBeacon ‘scavenger hunt’ game planned for 2014 CES”
Cult of Mac: “CES Using Apple’s iBeacon For Scavenger Hunt On Show Floor Next Week”
Appleinsider: “Apple’s iBeacon tech to be highlighted in CES scavenger hunt”
AppAdvice: “CES 2014 To Conduct Special Scavenger Hunt Using Apple’s iBeacon Technology”
Computerworld: “Apple iBeacon tech lights up CES 2014”
iClarified: “Apple’s iBeacon Technology to be Featured in CES 2014 Scavenger Hunt”
iMore: “CES hosting iBeacon scavenger hunt through official mobile apps”
CNET: “Apple’s iBeacon tech to be used for fun in CES scavenger hunt”
iPhoneHacks: “CES 2014 to feature an iBeacon-driven scavenger hunt”
All of the above sites (and more) mentioned “The first three verified players to collect all iBeacon badges will be awarded a “special prize.””
Now, if you’re a reporter, wouldn’t you be curious to know what that “special prize” was? I would be. So I went to the CEA PR and checked. They don’t list the prizes but they do link to the official contest rules. That PDF says:
Prize: One tablet computer. MSRP: $900.00. One fitness band. MSRP: $150.00. Official CES press bag. Estimated value of $100. Total maximum ARV of all prizes: $1,300.00.
First of all, big fucking deal on the prizes.
Secondly, is there a (good) reason none of the above listed web sites bothered to find out the same information? It’s not like it was a hard thing to do. But for each and every one of them, it was easier to simply regurgitate the CEA PR rather than be a real “reporter”.