Apple tries to Clean Up its Carbon-Spewing Ways


It’s an unusual trip in that its point is to give a reporter exposure to the way Apple works, a departure from the company’s usual maniacal secrecy. But when it comes to the environment, Apple consciously carves out an exception to its standard opacity.

Steven Levy got the grand tour of Apple’s newest data center a few miles outside Reno.

The good news in his article?:

Apple is close to its goal of powering all its facilities 100 percent by renewable energy. Its corporate campuses and data centers are now at 94 percent renewable and rising. (In 2010 it was 35 percent.) The next step is to extend the efforts to its retail stores.

The bad news?:

In this accounting, Apple does not include the manufacturing, transport, and use of its actual products, which accounts for 98 percent of its carbon footprint.

They have a LONG way to go. But at least, they are moving in the right direction.

One thought on “Apple tries to Clean Up its Carbon-Spewing Ways”

  1. I don’t think there is such a long way to go to be honest.

    Unless the likes of Boeing and Airbus, or Maersk and EverGreen are now running electric planes and shipping vessels transport costs and carbon emissions are going to remain.

    Apple can directly affect their Green footprint for their own facilities, they can influence their foreign manufacturing partners, and they can directly specify material use and source. But unless they own the entire extraction to delivery chain they have to rely on others to deliver their end product … as does every other tech manufacturer … have you seen the environmental cost of a Tesla, or indeed a Prius.

    Top Gear (UK) illustrated the environmental cost of a Prius battery system. You would have to run a Prius for 10 years to negate your carbon footprint over a standard diesel Audi.

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