Visa Paywave and Asshole Dad

This ad is on seemingly every commercial break during the NHL playoffs here in Canada and it really pisses me off. Can you spot why?

Twenty seconds in. Morgan Freeman’s voice over:

“You use Visa Paywave Gerald to get to what matters faster.”

OK. But then “dad’s” voice is heard:

“There when it really matters. That’s where I want to be.”


The video shows dad getting to the hockey game just in time to see his kid score a goal. Great! Glad he didn’t miss a big moment in his kid’s life. Except….

He missed everything that led up to the goal. The commercial seems to say “Gerald” does this all the time. Gerald is a jerk who only shows up just when it’s necessary.

So he’s missed everything else about his kid’s game/sport/life/etc. As someone who spent much of his childhood sporting life scanning the stands for parents who were never there, Gerald should be there for the whole game, not just the “convenient” parts.

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