"Apple & Beats use Siri and Pills" – or did they?

As is usually the case, MacMacs lost their mind when a video, purported to be “a bizarre new ad” by/for Apple and Beats, seems to be criticizing or, at the very least, poking fun at the companies involved and “Siri’s disembodied voice”. But is it any of those things?

Doing a little research (something seemingly foreign to much of the Mac Tech Media), you’ll notice the video doesn’t appear on Apple’s official Youtube video channel. Nor does it show up on Beats’ official Youtube video channel.

The video was first spotted on the Beats’ official Twitter account but the tweet has been deleted.
It seems 9to5Mac has put the video up on their own channel.

So rather than the media jumping to conclusions that this is an Apple or a Beats ad and slamming the companies for it (The Verge says, “Apple has frequently made a sport out of not inviting people to things — ask the press — but now there’s finally an ad about it.”), maybe it’s just an internal Beats video poking at their new overlords.

What do you think is more likely? Here’s a hint: It’s NOT an “Apple advertisement”.

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