Heat and fan noise from the Retina MacBook Pro

Marco Arment:

“Since the Retina 15” MacBook Pro still uses high-wattage mobile CPUs and a high-powered discrete GPU, I had some concerns about heat and fan noise. I had hoped that it would use lower-wattage CPUs or drop the high-powered GPU to reduce heat and noise, but Apple didn’t do either, opting for maximum-performance components instead.”

He’s talking about the next generation MacBook Pro. Notice that last word…”Pro”…Why would you prefer Apple not use maximum-performance components just to save on fan noise?

Heat and fan noise from the Retina MacBook Pro

"Apple’s move into Maps may not be Plain Sailing"

Ian Betteridge:

“…One of the things that worries me about Apple creating its own mapping technology (is that) maps are not core to Apple’s business.”

Keep this in mind as we watch all the hype about Apple next week. Temper your excitement and judgment until we actually see it in action. Don’t get sucked into the “fun” of the demo.

“Apple’s move into Maps may not be Plain Sailing”

This is how bad rumors have gotten – companies are now sending out PR

From a company I’ve never heard of, ZooGue, comes this Press Release:

Leaked pictures showing part of the upcoming “iPad Nano” suggest Apple is rapidly approaching the big reveal. The “iPad Nano”, if it is to be called that, will provide Apple leverage in the 7″ tablet market that is currently dominated by both Amazon’s Kindle Fire and Samsung’s Galaxy Tab.

ZooGue recently received word from a source close to Apple, who wishes to remain anonymous, that Apple is in fact working on a smaller tablet to compete with the Kindle Fire and other 7″ tablets.

When the hell did this start? You know rumors have gotten completely out of control when companies start sending out PR about their rumors…

Exclusive “iPad Nano” Images Surface

Aaron Sorkin’s Steve Jobs Movie is Going to be a Disaster

Here’s a prediction: Aaron Sorkin’s film adaptation of Walter Isaacson’s Steve Jobs biography is going to be a disaster. It will likely be a good-looking, entertaining disaster, full of fast-talking geniuses who deliciously get their comeuppance at the hand of the even smarter, faster-talking Jobs. When it opens at a theater near you in a few years’ time, the film will become the toast of Hollywood and an instant blockbuster, and not long after it will attain the status of documentary truth: Sorkin’s film will become the definitive account of Jobs’ life, the thing we’ll all think about when we try to remember Steve Jobs.

This will happen despite yourself, even if you understand that Sorkin is a talented but arrogant hack who doesn’t care about the truth. That’s what’s so dangerous about this film, and why I cringed, this week, when Sorkin took the stage at the D10 Conference and talked about Jobs. If Sorkin’s last movie and Isaacson’s book are any guide, you can expect this collaboration to completely, heroically misread what made the Apple founder so successful.

Aaron Sorkin’s Steve Jobs Movie is Going to be a Disaster

What do you think? The article has an interesting and seemingly accurate take on Sorkin and how he portrays his characters and is sadly on the mark in the characterization of Isaackson’s book.

Zaprudering the WWDC Banner


See that graphic? It’s the banner hanging inside the Moscone West in preparation for next week’s World Wide Developer Conference in San Francisco (sadly, I will be attending). If you look closely, you’ll see some pretty graphics.

If you are a slightly deranged nerd, you’ll start to spot specific apps. If you are an insane OCD geek, you’ll zapruder the shit out of it and write a blog post detailing your findings.

Decorating Moscone … and Crazy Predictions

I say "Woz is wrong." You say, "BURN THE HERETIC!"

A couple of weeks ago,

Steve Wozniak called for a “more open Apple” at an event in Australia.

Today, I got this email from one of the mailing lists I’m on:

Two weeks ago, Steve Wozniak made a public call for Apple to open its platforms for those who wish to tinker, tweak and innovate with their internals.

Actually, two weeks ago, Steve Wozniak made it clear he has no clue how the present day Apple works or what makes it the huge success it is.

Woz hasn’t been in touch with the Apple zeitgeist in many years. As a matter of fact, he is so out of touch, it’s embarrassing to see him make pronouncements under the guise of being one of the “founders of Apple”.

Nowadays, Woz’s musings on Apple should carry no more weight than that of any other tech pundit – and like most tech pundits opining about Apple, he shows he doesn’t understand the company he is trying to comment on.

Don’t get me wrong – I adore Woz for what he did with and for Apple in “the good old days”. But I’m not an unapologetic fan boy who thinks Woz shits gold and cries rainbow-colored tears. He quite simply doesn’t seem to understand Apple or it’s success and has blinders on when it comes to these issues.

7 Things Tim Cook might say at D10

Lance Ulanoff of Mashable writes:

“As I prepare to sit in on the event, I came up with my best and most interesting guesses for what golden nuggets will cascade from the lanky Alabama native’s lips…”

and then proceeds to write the single stupidest article I’ve read this weekend.

If Ulanoff is being facetious, he’s not very good at signaling it. And when you write an article like this facetiously, you better make sure it’s obvious because, otherwise, you’re giving the impression of a guy who has no clue how Apple operates.

7 Things Tim Cook might say at D10

How was I added to this list?

I got an email spam this AM from MacScan. Their newsletter. There’s a link that says, “Unsubscribe from newsletter.” I happily click on it. The URL goes to a page that has another link, “How was I added?” I think, “Well, that might be helpful…” I click it.

MacScan claims I opted in on March 19, 2012 and that they got my email address from “a list of current MacScan customers.”

I would like to say here and now MacScan are liars. I have never needed their product, I have never used their product and I sure as shit have never signed up for their newsletter.

Fuck off, Macscan.